Portrayal Of Female Heroines From Disney s Cartoon Heroines

Not many companies can influence the childhood development of many Americans like the Walt Disney Company. Disney, named after their founder, began as just an animation studio called The Walt Disney Studios, which the company describes as â€Å"the foundation on which The Walt Disney Company was built†. Today, Disney produces various items targeted at children like toys, clothing, and animation (â€Å"Company†). In the paper, Images of Animated Others: The Orientalization of Disney’s Cartoon Heroines From The Little Mermaid To The Hunchback of Notre Dame, Celeste Lacroix of the College of Charleston assesses the portrayal of female heroines from Disney animated films that depicts human main characters, examining the sexualization of non-European or the â€Å"exotic† others, and brings to light Disney’s strategy to instill an attitude of consumerism in children. Despite my memorable sentiment with Disney animations as a child, I agree with Lacroixâ⠂¬â„¢s assertion that Disney impose consumerism onto children, especially with DVD commercials, tie-in products and â€Å"apps† on smartphones and tablets. Starting off her paper, Lacroix begins with an anecdote of her visit to a theater’s premier of The Lion King. Within her anecdote, Lacroix remarks that â€Å"a toddler†¦began shouting with glee† for the character Timon from The Lion King, which Lacroix found concerning as the toddler â€Å"was all too aware† even before the movie started playing (213-214). Lacroix directs attention to the repeated exposure ofShow MoreRelatedCultural Analysis Of Disney Films Frozen And Cinderella 2402 Words   |  10 PagesCultural analysis of Disney films Frozen and Cinderella’ â€Å"Once upon a time in a faraway land, there was a tiny kingdom; peaceful, prosperous, and rich in romance and tradition.† (Cinderella, 1950) This is the ideology that has perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the â€Å"net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013† (Walt Disney Company Net WorthRead MoreSexism and Disney2712 Words   |  11 PagesFor decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexismRead MoreDiversity at Disney5774 Words   |  24 Pages1 Disney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today s global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered inRead MoreHow Women Are Portrayed in Media6769 Words   |  28 PagesCommon female stereotypes found in the media have a powerful influence over how society views women and how women view themselves. What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlightingRead MoreThe Walt Disney Company and Disney Management25371 Words   |  102 Pagesopened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to â€Å"go goofy† over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited

F1 Grenades Free Essays

F1 – fragmentation grenades Introduction World War two plays a major role in our conception of human history, because, unlike the senseless massacre of World War one, it stands for an ideological struggle between Good and Evil. This deadly and bloody war between the allies and the axis alliance lasted for six years. At the end of the war victory was claimed by the allied powers, which were: Britain, France, the U. We will write a custom essay sample on F1 Grenades or any similar topic only for you Order Now S, the Soviet Union, China, Canada and Australia. Canada plays an important role to the successful victory of the allied power because of their strong support of combat using f1 -fragmentation grenades. Body A. First supporting idea (topic sentence): The f1 – fragmentation grenades were very small but that was a great advantage to the user. I. It provided soldier with personal artillery they could carry in their pockets. II. When the grenade was thrown, it was visible to the enemies since it was so petite. III. The grenade was small so it also had to be light weighted, which meant it could be thrown further than larger grenades. B. Second supporting idea (topic sentence): The f1 grenade was very small but it still was lethal as an artillery shell. I. The grenade held 60 grams of explosion which could do a lot of damage. II. If there were a group of enemy troops attacking together, the grenade could come into play because a gun can’t kill all the enemies at once, unless there was collateral damage but that even couldn’t give a guaranteed kill. III. The grenade can kill an enemy with one explosion is the enemy is in the direct vicinity, of the projectile when it detonates. C. Third supporting idea (topic sentence): The f1 grenade had an excellent design which gave very good advantages to the user. I. The exterior of the grenade was notched which prevented hands from slipping off the grenade when throwing it. II. There is safety ring on the grenade so that the striker lever is not triggered accidently. III. It has a steel exterior so it can facilitate fragmentation upon detonation. Conclusion The allied power was able to claim victory against the axis alliance because of their Canadian army’s powerful and impressing weapons which named them the premier fighters of the war. The f1- fragmentation grenade should be displayed to the public in the Canadian war museum; so that others can see what strategies did Canadians come up with when it comes to artillery weapons needed for war. . How to cite F1 Grenades, Essay examples

Marketing of Hardbite Chips free essay sample

This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan. Hardbite Chips is an environmentally sustainable business that provides healthy, good-tasting, and quality potato chips. The target market we have selected for Hardbite Chips is health conscious consumers, particularly those with children. It is our belief that the consumers will be attracted by the healthy features of our product and will be willing to pay slightly more for these benefits. It is our objective to significantly increase awareness of our product among these consumers. As our funds for promotional activities are limited and our target market can be hard to reach our marketing mix focuses heavily on sales promotion. Advertising and public relations will help us promote the features of our product and position it as a high quality brand in the minds of consumers. We hope to use personal selling to increase the number of retailers that carry our product. Mass merchandisers and wholesale club stores have increased their market share in recent years, passing convenience stores, as more of these types of locations have opened in Canada. However, this change has not yet significantly affected food stores. 2 In 2007, Canadian retail grocery stores sold over $1. 8 billion worth of snack food, with potato chips accounting for approximately $550 million. This continues the recent trend of 6% growth in annual retail sales of potato chips. 3 This growth has encouraged companies to expand into niche markets by offering unique flavours and organic products. The Canadian snack food industry has seen an increase in new entrants in recent years despite the presence of big corporations. These big corporations have economies of scale which give them a significant competitive advantage in terms of cost. Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo. , is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in nd target niche markets. In fact, â€Å"in 2006, 106 Canadian snack food manufactures shipped $1. 6 billion of product†. 4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. Thus, our most important unique selling proposition is to focus on the healthy qualities of our product. By producing an all natural potato chip that is free of trans-fats, we believe we will appeal to health conscious consumers. Also, Hardbite Chips was an early entrant into the expanding healthy potato chip market and the company has expanded its distribution points from originally selling in health food stores. It is our belief that this has created brand recognition among the early adopters of healthy snacks. As the number of consumers purchasing healthy snacks increases, we think these early adopters will recommend the product to consumers helping the brand grow. Furthermore, with the discovery of acrylamide, a possible carcinogen, in baked and fried carbohydrates cooked at high temperatures, including many of the existing potato chips on the market, we have an advantage over many of our competitors as our product is not cooked at high enough temperatures to produce acrylamide. Hardbite Chips also uses unique ingredients such as Himalayan salt which provides more nutrients while keeping sodium levels low. This can be particularly appealing to health conscious consumers, especially to those with high blood pressure. Another unique selling proposition Hardbite Chips can use is to appeal to environmentally conscious consumers. Our company is committed to be an environmentally friendly company. Our potatoes and spices are supplied by local growers and our packaging is supplied by a local manufacturer. By highlighting these facts we believe we can convince environmentally conscious consumers that our company operates with similar values. As the â€Å"green† movement grows larger, we think we are situated to capture a large portion of this growing market. Another advertising appeal that we could use as a unique selling proposition is our unique flavours which may appeal to particular ethnic groups. While we attempt to make flavours that we think will appeal to everyone, we realize that certain ethnic groups may find some of our flavours appealing as they are familiar with them. For instance, our creamy coconut and curry flavoured chips may have a special appeal to Thai people as coconut milk is often added to curry in many Thai recipes. Although we currently offer only a few unique flavours, it is our desire to develop more. By looking for inspiration in traditional ethnic foods we believe we can find flavours that appeal to Canada’s diverse ethnic communities as well as more traditional consumers of potato chips. Target Market In examining the potato chip market, we have decided to segment the market based on a psychographic segmentation. Our key considerations are the consumers’ motives, personality, lifestyle, and geodemographics. Since, there is normally just one person who does the grocery shopping for an entire family, most likely a parent, it is our desire to target this person. In particular, we are interested in targeting working parents who are raising children in an urban environment. In terms of personality and lifestyle we would segment these people by looking at the type and amount of activities they do. We are looking to target people who have full, active schedules and are looking for healthy food options but do not have time to compare products on their own. For motives, we are looking for parents that are concerned about providing healthy snacks their children will actually eat. By using geodemographics, we will be able to slightly modify our advertisements for certain ethnic neighbourhoods. We have chosen to target this segment because our product is capable of meeting their needs and should easily appeal to them. Also, as this segment purchases most of the food for their family, our product will be exposed to their children as well. This will help grow brand recognition and will help increase the sales of our product among other segments. The primary challenge we foresee in targeting this segment of the market is our ability to find an appropriate and effective media to communicate to them. These people balance work and family obligations which can take up a substantial amount of their time. For a convenience product such as snack food, these people may not pay attention to ads for different brands. Also, these people often have other things on their mind so they may be distracted when presented with our ads. Marketing Objectives and Issues Our objective is to increase consumer awareness of our product by 30% in the next year. Since our product is still fairly unknown and the company has been focussed on expanding production facilities, we believe now is a good time to increase promotional expenditures and raise awareness of our product. We are most concerned with increasing the awareness of our product benefits and decreasing customer resistance to buying our product. To measure the success of our objective, we will use monthly surveys to determine the approximate number of consumers aware of our product. When increasing awareness of our product, we wish to focus on the benefits that our product offers to consumers. These benefits would include the healthy aspects and quality of our potato chips. We believe consumers will perceive our all-natural, hand-cooked products as highly compatible with their lifestyles. Thus, as consumers become aware of our product, sales should increase. Also, by increasing awareness of our product we hope to decrease consumer resistance to buying our product. In recent years, potato chips have come under attack for contributing to obesity and related health problems. Additionally, carbohydrates cooked at high temperatures have been found to contain acrylamide, a possible carcinogen. Our product addresses these concerns and by informing consumers of this, we believe they will decide to choose our product over our competitors leading to an increase in our sales. In order to measure the effectiveness of our strategy, it is important to receive continuous feedback from consumers. Therefore we will survey consumers throughout the year to measure changes in awareness of our product and the change in the number of people buying our product. We will also ask consumers how they view our product compared to those offered by other snack food manufacturers and how they perceive our product in terms of health. Challenges in meeting our marketing objectives will include selecting an effective channel through which to educate consumers about our product. Also, as more companies are entering into the market we will be competing with them to make customers aware of our products. Another challenge that may present itself is the large companies in the industry may also become aware of our product and choose to emulate some characteristics of our product reducing our competitive advantage and making it harder to convince consumers are products are differentiated enough to be material. To overcome these challenges we will attempt to communicate with consumers as close as possible to the point of purchase. Our integrated marketing communication strategy will be the key to providing us the opportunity to meet our marketing objectives. Marketing Research Our research thus far has only included secondary sources of information. However, this information has given us a basic understanding of the market, changes occurring in the market, and our competitors in the industry. Statistics Canada has provided us with detailed information on the total sales of snack food in Canada as well as how large a portion potato chips make up of these sales. Agriculture and Agri-Food Canada and the USDA’s Foreign Agriculture Services have helped us to determine where the majority of snack foods are purchased by consumers in Canada. Industry Canada and Agriculture and Agri-Food Canada have also supplied us with detailed information about the size of the industry as well as general performance information for the industry. Despite the high cost of primary data, it is our belief that it would benefit the company to conduct such research. This would allow us to better define the exact size and distribution of our target market, the growth of this segment, and the rate at which this segment’s beliefs and attitudes are changing. Primary data will also allow us to develop new flavours that are customers would enjoy. To gather this information we would recommend the company use internet surveys with screened internet samples and to design the questionnaire to provide data on all of these areas so as to keep costs as minimal as possible. We have chosen screened internet samples because they can provide real-time reports and can be personalized for individual respondents. Also, since the segment we have chosen to target is quite active and busy, internet sampling will allow us to reach these consumers and hopefully receive a high rate of responses. Additionally, primary data is needed to assess the company’s ability to meet the marketing objectives. For this we would recommend the company conduct internet surveys with recruited internet samples each month. This will allow us to determine the effectiveness of our promotions. We have included a sample survey that the company may use for this purpose (see Appendix I). We have chosen the internet sample method because of its relatively low cost. However, as the company grows, we would recommend the use of focus groups to help develop and test new flavours of chips and to help determine the most effective way of promoting the product to our target market. Although they are more expensive, focus groups allow us to get more detailed information from consumers which we can then use to better serve our customers. Product Strategy Potato chips are at the maturity stage in the product life cycle. Many of our competitors have been in the business longer than us and have established a hold over some share of the market. Many new entrants to the industry, including Hardbite Chips, target niche markets that have been underserved by larger, more established companies. Our product is aimed at satisfying the needs of health conscious consumers. To meet these needs, our product provides consumers with many healthy features not included with other potato chips. By making our potato chips trans-fat and cholesterol free we provide a product that consumers can snack on without having to worry about high cholesterol and its detrimental effects on health. We also use Himalayan salt instead of table salt on our potato chips. Himalayan salt provides â€Å"84 minerals in the same ratio as healthy blood plasma† and is a lower sodium alternative to table salt. 6 We believe this will be particularly appealing to health conscious consumers, especially those with high blood pressure. Another health benefit our potato chips have over those of most others potato chips, is our unique cooking process. During this process, temperatures do not get high enough to create acrylamide in our potato chips. Since acrylamide is has been found to be a possible carcinogen, we believe customers will see this as a significant benefit. Our product is augmented by offering our potato chips in different and unique flavours. Also, information about the healthy qualities of our product can be found on the packaging. We would like to further augment the product by increasing the number of flavours available and providing a guarantee of consumer satisfaction with our product. Our long term goal is to position the Hardbite Chips as a top quality brand in the minds of consumers. Pricing Strategy Our pricing objective is satisfactory profits. This will enable us to compete with our competitors and continue to grow our production levels. Our competitors in the industry are numerous and many have developed economies of scale giving them the advantage of lower costs. Therefore, to achieve our objective we want to position our product at a slightly higher price than our competitors. We want to utilize the assumption of uncertain consumers that price and quality are related. However, we must be careful not to price our product to high as the market for potato chips is elastic. It is important that the company has enough sales to cover our fixed costs and provide satisfactory profits. As we our selling a product in the maturity stage of the product lifestyle, the distribution channels we use is important to the company. Thus, it is important that we price our product at a level that appeals to wholesalers and retailers. Our pricing strategy is to focus on the market for healthy and high quality potato chips. We believe this will allow us to price our product at a price slightly above our competitors. In order to encourage customers to try our product we will offer coupons. This will allow us stimulate demand by offering a lower price temporarily. We can then discontinue the rebate once people are aware of our product. Distribution Strategy Hardbite Chips currently distributes the potato chips it produces through numerous distributors. This strategy has helped the brand grow from being sold in mainly in health stores to being sold on many campuses across BC in addition to well known stores such as London Drugs, Shoppers Drug Mart, Overwaitea, and IGA Marketplace locations. This has allowed the company to increase demand for its products without having its own sales force. Given the proportion of snack food sales in retail grocery stores, we believe it is important that we communicate directly to these retailers to encourage them to carry our brand. We also think selling our product in convenience tores will help increase brand awareness. Retailers that we feel would immensely help increase our sales include Safeway, The Real Canadian Superstore, and 7-11. Getting our product sold in vending machines would also help increase brand awareness. Despite a provincial ban on the sales of junk food in elementary and high school s, vending machines are found in many high traffic areas. As our packaging has information on the health benefits of our product, health conscious consumers may be more inclined to buy our product given the alternatives. IMC Strategy Our primary communication objective is to convince consumers our product is a healthy choice for their snacking needs. We would also like to communicate our commitment to the environment and our community. We feel that these messages can complement each other and work to position the company as caring and responsible in the minds of consumers. Given the size of our company and the limited amount of funds we have for promotion, we cannot afford to spend the amount we would like to on advertising. Thus, to reach our target market, we think we should advertise in magazines devoted to healthy lifestyles. The reason we have chosen magazines is they are a relativity low cost advertising option, they have a long advertising life and they have a high pass-along rate. We believe public relations may be the most cost effective way to increase customer awareness of our product. Sponsoring community activities, like a community garden, and co-sponsoring events like eco-challenge, which receives national television coverage, will help establish us as a health conscious and environmentally friendly company. Sponsoring activities like this will also likely result in positive media coverage for the company. This media coverage will inform consumers of our product that we were unable to reach through our advertising. Sales promotion provides many appealing options and offers the easiest way to reach our target market. For these reason it will be the largest portion of our target segment. Since potato chips are a convenience product, consumers spend a little time deciding which product to buy and they are not likely to remember advertising for a particular potato chip brand. Therefore, a point of purchase display may significantly help sway a consumer in favour of our product. This allows us to be the last promotional item they see before they make their purchase. Providing samples is another sale promotion technique that we think would work well for our product. By being able to sample our product before purchasing it, consumers will be less put off by our slightly higher price. As we discussed in our pricing strategy, we would also like to use coupons to entice customers to buy our product. By temporarily reducing our price we believe many more consumers will be willing to try our product. As we discussed in our distribution strategy, we would like to use personal selling to encourage more retailers to carry our product. By doing this together with our other promotional elements we hope to create an effective mix of push and pull strategies that will convince more retailers to carry our product. As the company grows and more funds can be spent on promotional activities we would like to increase the amount of advertising done. We would like to use different forms of media to reach our target market. Also, as consumer awareness of our brand grows and we increase our product offerings, we would like to expand our target market and create slightly different marketing campaigns to target certain ethnic groups. Conclusion Despite heavy competition in the snack food industry we think Hardbite Chips can produce satisfactory profits and continue to grow. Given that potato chips are in the maturity stage of the product life cycle, increasing the number of retailers that sell our product is an important part of our strategy. By increasing the number of retailers who sell our product, we will make it easier for our target market to purchase our product. We believe by increasing awareness of our product we can capture a large portion of health conscious consumers. By using our promotion mix to inform consumers of the benefits and features of our product, we can convince members of our target market segment that our brand is of high quality.

Thomas Wyatts poetry Essay Example For Students

Thomas Wyatts poetry Essay Henry VIII England as he traveled as an ambassador to several countries. His poetry expresses how he felt within the 16th Century. The poem which I have chosen to reflect upon these times is Satire 1; the passage is from lines 73-103, where Wyatt reveals his true thoughts within the voice of a narrator.  Satire 1 which was wrote in 1536 a time in which Sir Thomas Wyatt spent some time in court as he was often banished during his ambassador duration for holding false information. The poem itself was written whilst he was banished from his courteous role. Wyatt reflects the feelings of how a courtier must have felt within this time especially showing how this was a strong affect upon his own life. The way in which Wyatt has used the narrator in his poetry shows that the narrator has a meaning towards himself in which the court has affected other people within the time. We will write a custom essay on Thomas Wyatts poetry specifically for you for only $16.38 $13.9/page Order now Lines 73-75 suggest that the speaker of the poem cannot go through with the way in which his role consists of during his time as an ambassador. Wyatt questions the roles of an ambassador of what is required of oneself; hence that a sense of doubt is used in this, line 76 I cannot I- no, no, it will not be! The questioning of this uses him to stop then think and to continue to follow on with how he feels uncomfortable with this as he speaks from the heart. These lines are quite influential as they should be taken into consideration as he was an ambassador himself for Henry VIII. He describes himself as a hawk who hunts around as he would describe his role as an ambassador. There seems to be some tension with the language which is used to symbolize the role in which Wyatt played, it could possibly be said that there is a loglines to be freed from a life in which he leads.  As the poem continues we can learn that there is also a lot more tension, the fact that Wyatt is desperate to be in France and Spain, he is so longing to be freed from this confused life in which he leads however he is torn between the very two, in the path in which he should choose. I am not now in Fraunce to judge the wyne, with saffry sauce the delicates to fele; Nor yet in Spaigne, where oon must him incline to, lines 89-91. The meaning of these lines is spoken by the narrator of the poem speaking of the feelings which Wyatt must have felt during his role, therefore he voices over Wyatts actual feelings. However this could be a questioning role of what his conscious maybe asking of him, therefore it makes the whole of the traveling a metaphorical reference to his life, especially the importance that the court plays and is domineering towards life. From a close analysis upon the poem it can be identified that religion plays a strong link with the way in which the differences between Catholics and Protestants held within the time which caused much conflict. Wyatt speaks of his time in Rome with attacking morals of the way in which the Catholics leave, which is somewhat degrading for those within the society. He seems to be very happy with spending time within these foreign countries, he has to accept what he is doing in his life as he does seem secluded towards where he fits within as he travels to so many places, obliviously there is much confusion held within his thoughts. People look upon him very differently due to him traveling through many places seeking and gathering information for the King, he should not be judged for this role that he is given to play. Wyatt therefore feels more content with himself at home in Kent which is where he is comfortable with others around him as in his eyes it is a Christian place which holds much more faith than any other country in which he has to embark upon.  Wyatts Satire 1 is very symbolic for the life in which he held as we can learn how hard it must have been from him by analyzing these few lines from his work, being heard from a second voice to shadow these effects of his life.

Cause Of Child Beggars Children And Young People Essay Essays

Cause Of Child Beggars Children And Young People Essay Essays Cause Of Child Beggars Children And Young People Essay Essay Cause Of Child Beggars Children And Young People Essay Essay Child development is defined as taking a kid s advantages in an unfairly mode. It is a job all of us know much of or hold heard much about. Sexual maltreatment, erotica, nobbling kids and selling kids into harlotry, kid mendicants are illustrations of child development ( Judy H. Wright, 2006 ) . Child mendicant is a monolithic job in all states of the universe. They frequently come shoeless, dressed in dirty, scruffy, smelly apparels. It is heart-rending to see small kids imploring on busy roads. They frequently scrounge for alms all over the metropolis. They are everyplace, at traffic signals, streets, dark markets, peering into vehicle Windowss, bedraggled, Haggard and interrupting into a sudden smiling when a few coins are dropped into their thenars. Sometimes they would narrate and state a hapless narrative to roll up more money. Child mendicants are swarmed around us, and frequently they bearing the Markss of maltreatment, these kids work all twenty-four hours, merely to gain hardly plenty to populate on. The net incomes that they make, child mendicants frequently forced to give up their rewards to the foreman who will take their money and rob them of their self-respect, jostling them right back into ceaseless rhythm of imploring. How much they earn will be the effects of their Markss of maltreatment. The job of kid mendicants is longstanding. What causes this issue? Poverty is the primary cause of this issue. It is claimed that it is poverty that makes parents direct their kids to prostitute, it is the poorness that make parents sell their kids for kid trafficking, it is the poorness that makes parents deny their kids instruction and do them work twenty-four hours and dark. All signifiers of child development linked to poorness ( xxx ) . Children from hapless households are populating in delicate environm ents, with no clean H2O supplies and no nutrient. They are forced to work or implore for money to supplement household income. If they did nt take to implore for money, for misss, they might fall victim to sexual and physical maltreatment by household members. Poverty consequences in a big figure of kids non acquiring the chance to fall in school. They missed the opportunities to being educated because of poorness. Many hapless states have over the old ages developed advanced and originative programmes to control poorness but the programmes ever failed. Some NGOs have proposed that the authorities should repair a monthly grant for the deserving mendicants so that the job could be solved for good. However, it ever failed ( xxx ) . Apart from that, parents are the secondary cause of child mendicants. They play a critical function in Numberss of child mendicants increasing quickly. Children brought out to crowded topographic points, but parents did non pay attending on their kid give human trafficking organisation good chance to take away their kids and sent to nowhere, do them as kid mendicants. Many of these kids are victimized by human trafficking organisation. Children and yearlings are besides used as mendicants to pull out money from pity-filled passersby. In order to arouse understanding to roll up more money, kids normally have one or more of their limbs cruelly amputated. Parents are no concern on their kid s attitude and action make the state of affairs worse. Child is easy to pull by something for illustration nutrient or plaything. If a kid is targeted by a trafficking organisation, the individual will pull the kid with nutrient, Sweets, or playthings. If every parents pay attending and keep their ki ds s custodies tight when they are in crowded topographic points, it will hold no opportunity for others to take away their kid. Furthermore, in hapless states, kids are sold by parents to the trade to achieve basic life necessities. Parents shows irresponsibleness attitude because they did nt trouble oneself what will go on to their kid after selling off to these organisation. Besides, in rural country, where many parents are illiterate, some organisation set the rubric of conveying their kid out from the town to metropolis to hold instruction, better cognition in order to populate better. But after the organisation took away their kid, parents did nt trouble oneself or care much what will go on to their kid or where are they being send. These happens because deficiency of protection of parents on their kids. In add-on, uncontrolled birth is besides the cause of child mendicants. Children from hapless household, that their parents have no income, they normally send their kids to implore or even sell them off. Children become profitable tool for back uping household life. Unplanned and uncontrolled birth brings problem to hapless household which they feel that they have excessively many kids, and it is all right for them to sell some of their kid to roll up money and have better life for the aged kids. It is surely unjust for these kids as it is non their mistake to be the load of the household members. It is the uncontrolled birth that causes parents selling off their kid, hence increase Numberss of child mendicants. Besides that, increasing Numberss of trafficking organisation causes increase Numberss of child mendicants. These human trafficking organisations are cold hearted. They organized offense mark kids result in kids become victims of kid trafficking and forced beggary. Some of the organisation even established working forms, sales schemes to makes child mendicants collects more money. Harmonizing to The Week Where are our childs? July 19th, 2009 ) , one kid goes losing every hr in Delhi while the constabulary avoid answerability by registering merely 20 % of losing instances. Most of the missing kids are from households without fiscal resources to follow-up on the instances ( thirty ) . Last but non least, another cause of child mendicants is the deficiency of free, mandatory instruction. Harmonizing to Elena Arnal, parental instruction plays an of import function. Educated parents are less likely to direct their kids off or selling them off than non-educated parents ( thirty ) . In hapless states, peoples largely are illiterate. Parents did nt cognize they should direct their kids to schools. Despite the fact that The Child Rights Act ( 2003: Section 1 ) that stated a kid must fall in schools when they are at suited age, in hapless household that has no income, they do nt hold adequate money to purchase nutrient and back up the lifes ; hence, they will merely disregard the Torahs and direct them kids to implore for money. Forced imploring brings uninterrupted derivation on the kids who do non see their households, do non travel to school and neer has the opportunity to rest. Sooner or subsequently, the kids are likely to go a machines and this is decidedly a really bad thing for kids themselves. In a nutshell, plentifulness of kids become mendicants because they are hapless. No alms will alter that ; they will merely do it worse. What we peoples can make is seek to alter the fortunes that cause their poorness ( xxx ) . Effective operations from clip to clip are underway to extinguish child mendicants all around the universe. Children welfare organisation should make something to relieve their predicament alternatively of merely giving money to child mendicants. Besides that, it is a must to describe to the governments when you see child mendicants hanging at the streets. Missing kids exploited as child mendicants or drug runners, these instances have been go oning in all states. To avoid unfortunate instances from go oning, everyone have great duty.

Explanation and Examples of Wo and Da in German

Explanation and Examples of Wo and Da in German One of the things that can make translating other languages difficult for many is that the rules of grammar change with each language. Knowing the correct word order can be difficult if you dont understand the rules o the language youre learning. In English, adverbs usually come after prepositions but in German, it is the opposite. The adverbs wo and da coupled with prepositions become helpful tools in day-to-day German conversation. By themselves, wo means where and da means there, but by adding prepositions, it changes their whole meaning. Its important that people learning German understand how prepositions can alter these common words if they want to be understood. Wo Preposition Wo preposition is useful when asking questions for clarification such as in Worauf wartet er? (What is he waiting for?) Notice that the translation for worauf is for what- not a literal translation. Thats because many of the wo prepositions replace the colloquial, but incorrect German word combination preposition was. (incorrect - Fà ¼r was ist das?, correct - Wofà ¼r ist das?) Since the incorrect German version of preposition was most closely resembles the English translation, English speakers find it difficult to overcome this natural tendency of question formation. Thats why it is important that English-speaking students of German learn early on to incorporate the use of ​wo-words in their conversation. Da Preposition Similarly, the da preposition combinations cannot always be translated literally. It all depends on context. Sometimes da will keep its there meaning if it refers to a location. At other times the word means something closer to the English that. Understanding this difference is important for students of German who want to make sure their speech is grammatically correct even if their meaning is still understood. For example: Was kommt daraus? (What is coming out from there?) Was konntest du daraus feststellen? (What were you able to determine from that?) Da- words are very useful so as to not sound redundant. For example, if someone were to ask you Bist du mit diesem Zeitplan einverstanden? The shorter response would be Ich bin damit einverstanden, instead of reiterating the noun. Examples of Wo and Da Use Below you will find a list of some common wo- and da- compounds. Take note that if the preposition starts with a vowel then it will be preceded by an –r- when combining it with either wo or da. ( unter - darunter) bei by - wobei – dabeidurch through - wodurch – dadurchfà ¼r for - wofà ¼r – dafà ¼rgegen against - wogegen - dagegenher (prefix) coming from - woher – daherhin (prefix) going to - wohin – dahinmit with - womit – damitnach after - wonach – danachan on, at, to - woran – daranauf on - worauf – daraufaus out of, from - woraus – darausin in - worin – darinà ¼ber over, above - worà ¼ber – darà ¼berunter under, underneath - worunter – daruntervon from - wovon – davonvor before, in front of - wovor – davorzu to, at - wozu – dazu

What do you think are some of the most important events of the 20th Assignment

What do you think are some of the most important events of the 20th century that have changed the shape of human development, and why - Assignment Example This later culminated to the development of Microsoft in the year 1996. Computer invention has played significant roles in the development of humans in a number of ways. Computers have facilitated information discovery and enhanced communication. The First World War took place between 1914 and 1918 while the Second World War took place between 1939 and 1945. These two wars presented the biggest military conflicts in the history of humans. Additionally, great military alliances involving different groups of countries were formed during this time. The First World War pitied the allied powers against the central powers. Apparently, the Allied powers include France, Britain, Japan and Russia while the central powers were Germany, turkey, Bulgaria and Austria-Hungary. Conversely, the Second World War was the most heinous given the genocide against the people of Jewish orientation orchestrated by the Nazis. These two wars provided perfect opportunities for humanity to invent and display their weapons. The Second World War will be specifically be remembered because of the atomic bomb Hiroshima atomic bomb dropped in Japan by the United States (United Nations / Development Pro, 1996, p. 31). Although there have been several inventions before, the invention of the internet has had the most significant revolutions in communication and information like never before. Apparently, the internet has provided widespread information infrastructure based on its initial prototype. Its contribution to human development transcends through all the sectors of the society. The internet provides communication throughout the society by making use of online computer tools for the electronic commerce accomplishment. It also contributes to acquisition of information and several other operations within the community (United Nations / Development Pro, 1996, p. 46). The atomic bomb was the product of the invention of Otto Frisch and Professor Rudolph Peierls from the University

Creating a Domain Model Essay Example | Topics and Well Written Essays - 500 words

Creating a Domain Model - Essay Example This analogy decodes the computer hostnames as understood through human language; converting them into IP addresses. For example, with the case of the URL, www.suchas.com, it may be converted into 192.0.32.18. The Domain name system is also understood to be a distributed database which maps the IP addresses to the Host names. Utilizing the DNS it is probable to allot domain names to groups of Internet users in a significant way, independent of the actual physical location of each user. Since this is attainable, the hyperlinks of the World Wide Web (WWW) and the contact information provided by the internet will remain unbroken and dependable even though the prevailing Internet routing measures are changed or altered or a mobile device is used by the participant. It is easier to remember the Internet domain names as opposed to IP addresses; for example, in the case of IPv6, 2001:db8::1f70:6e8 or IPv4, 209.75.188.166. People capitalize on this advantage whenever they talk about expressive e-mail addresses and URLs without requiring to comprehend how the computer will essentially locate them. The Domain Name System allots the responsibility of allocating domain names and mapping the domain names to IP addresses through the designation of authoritative name servers for every domain. These authoritative name servers are supposed to be in control of their specific domains, acting in turn to allot other authoritative name servers to their sub-domains. This approach has made the domain name system fault tolerant and distributed and has aided in avoiding the demand for one central register to be continually used. With the presented case, Company Alpha has a prevailing DNS namespace. Diverse locations or establishments may be named with distinct subdomains such as firstname.corp. institu.com or secondname.corp.institu.com to simplify administration. I would consider an immediate action of making the Active directory child

Types of Constitution Essay Example for Free

Types of Constitution Essay * Written and Unwritten Most constitutions are enacted or codified, either in a single document or series of documents. Many countries have followed the models of the US or French constitutions. The UK constitution is considered to be unwritten, despite key documents such as the Human Rights Act 1998 which could be viewed as constitutional documents there is no systematic code. The only other states not to have entirely written constitutions are New Zealand and Israel. * Rigid and Flexible The ease with which a constitution can be altered is a factor. Some are classed as rigid if they require a special process before they can be changed. This process is usually more onerous and so restricts the ability to change a constitution compared to other laws. To amend the Bill of Rights in the US Constitution requires a two thirds majority of both Houses of Congress and ratification by three quarters of State legislatures. In the Republic of Ireland amendments must be passed by the legislature and then approved by a majority in a referendum. The UK constitution is described as flexible as it requires only the normal procedure to pass on Act of Parliament, essentially a majority in both the Houses, to change any written law elements. The UK constitution also includes non legal rules which can be changed without any formal procedure. * Supreme and Subordinate A supreme constitution is not subject to any external superior force. A subordinate constitution is drafted and introduced in a country by an external sovereign power, so could be amended by that external power. At the core of the distinction is whether the constitution provides the highest form of law in the land. For example subordinate constitutions can be found in federal systems and in countries which have gained partial independence but are a limited government. The UK constitution is viewed as supreme. Although, the constitutional impact of UK membership of the European Union (EU) is debated. It can be argued that UK sovereignty is limited by EU treaties but it can be seen this limitation is voluntary, under an Act of Parliament European Communities Act 1972 and therefore does not alter supremacy. * Federal and Unitary The internal division of power within a state is an important aspect. In a unitary state only the central government has primary law making powers, powers may be delegated to lower tiers only. In a federal state, both the central government and the individual territories comprising the federation have primary powers. For example, in US the individual States have autonomy to legislate on some matters. Despite devolution, the UK remains a unitary state, with Parliament having the ultimate law making power over all the constituent nations. * Republican and Monarchical In republics, there is no monarchy and there will normally be a President, who is a directly elected Head of State, such as in the US. In some republics the President can be restricted to a more formal role of a figurehead, such as Italy or Germany. The UK remains monarchical, with the Queen as Head of State. The monarch continues to hold formal powers under the royal prerogative, although in practice these are exercised by the elected Government.

The Parasite Called Man Essay -- essays research papers

Erza Pound says that, â€Å"man is the superior animal†. Superior or not, we all have the same basic habits. When humans are scared they seek shelter, when we are hungry we eat, and when is right, we wish to pass on our genes. So how is it that man is so superior when all our instincts and urges are so primitive? Erza Pound is puzzled by why humans are superior. I think the only reason why humans are superior is because of ignorance. Humans are the only animals that don’t come to equilibrium with the environment they live in. If humans had to be compared to a certain type of living thing, they would be most like simple parasitic bacteria.   Ã‚  Ã‚  Ã‚  Ã‚  The earth, however large it may be, has it limits when it comes to natural resources. Of all animals human are the only ones that make non-biodegradable waste. When humans run out of resources in one area they go on to the next destroying the area in their path and until a new site is reached with more resources to abuse. This is much like the life history of flesh eating bacteria. About two years ago, I saw a special on 20/20 about the disease. They say that is moves at about an inch per hour and that they don’t stop feeding on the host until the host is dead. The bacteria multiply at a high rate and can migrate to other parts of the body by the blood stream. Try to look as the host body as the earth, the bacteria as the humans, and the blood stream as the oceans and river; now, anyone can see that this is no diffe...

DBQ Reconstruction Essay

The union victory in the Civil War gave four million slaves their freedom, but reuniting the South with the North introduced a new set of significant challenges. The Congress’ Reconstruction were the efforts to establish and protect citizens’ rights of freedom. Democrats led to the failure of the Congress’ Reconstruction by forgiving those who participated in the Civil War who were still in favor of slavery and inequality. This act of Amnesty led to three major obstacles for reconstruction: the emergence of the Ku Kux Klan, the development of black codes, and the Compromise f 1877. The emergence of the Ku Kux Klan was one of the main contributors to the failure of the Congress’ Reconstruction, leaving open spots for other major events that brought completely down the reconstruction. On November 23, 1868, in Tennessee, General George Thomas explained that the purpose of the Ku Kux Klan was to allow the Southern people that participated in the Civil War to come in union with those who had abandoned the thought of inequality. This gave them the advantage to bring back inequality and kill black men. (Document 2). By forgiving these Southern people, illing freedmen became easy. These people that were being forgiven had the same mentality from before the war, which was involved with the approval of slavery and the inequality there should be because black men weren’t like white men. Kenneth Stampp, a history professor form the University of California at Berkeley, expressed himself in The Era of Reconstruction, 1865-1877 about how in May 1872, the Congress developed an Amnesty act to reestablish the right to vote for the majority of those Southerners that had been forgiven. (Document 3). Giving the right to vote to these eople, put the reconstruction in danger. The right of voting allowed Southerners to vote for someone that would still want slavery. Voting for someone with a mentality like that would Just allow slavery back, and that’s why The Congress’ Reconstruction started to fail. Even though the black codes were created with the purpose of giving freedmen equal rights like white men, the codes werent followed correctly and black men were still being discriminated. The black codes were supposed to follow the 13, 14, and 15th amendment, but they weren’t quite followed the way it was supposed to. Both black and white men were given the same rights, but everything was separated between races, one was for black men and one for white men, showing discrimination. When the black codes were established, black men became freedmen, but even though these men could start living as freedmen, many decided to stay as slaves. In a compilation of these interviews published by Benjamin Botkin in 1945, John McCoy is quoted as saying, â€Å"†¦ l works for Marse John†¦ he says one morning†John, you can go†¦ the government say you is free†¦ † †¦ l didn’t know nothing what money was, nohow, but I knows I’ll git plenty victuals to eat, so I stays†¦ â€Å"(Document 7). The majority of slaves had been slaves through their entire life. These people didn’t know how to live themselves. Black men were ignorants on how to live without being a slave, so many, just like McCoy, decided to stay where they were working so their owners would provide them an easier way of surviving even though they were still working as slaves. In 1935, an African-American historian, Dr. W. E. B. DuBois, published a book of the history of Reconstruction where he wrote, â€Å"†¦ Negros who wanted to work must not dabble in politics. Negroes who wanted to increase their income must not agitate the Negro problem†¦ in order to earn living, the American Negro was compelled to give up his political power†¦ â€Å"(Document 6). This excerpt of the book shows how black men where not only being discriminated, but being left out politically too. If black men wanted work being freedmen, then they would have to stay out of the political power. White men were powerful and this is why giving up political power wasn’t an option, but a forceful act from the white. Black codes were not being followed, white men always managed to find a way to obtain what they wanted. The reconstruction was failing because nobody was respecting laws anymore, and black men couldn’t do anything about it besides remaining quiet and following white men’s instructions, which became their only real guarantee of surviving. The Compromise of 1877 was created to decide which candidate should be taken as a winner, either Hayes or Tilden, leading towards a decision that helped the Congress’ Reconstruction fail. As can be seen in the electoral distribution map from the election of 1876, Hayes won by only one electoral vote and lost the popular vote by 254,235. Document 8). The 1877 Compromise was an agreement to take away Northern troops from the South. This agreement was made due to Tilden’s request so he would let Hayes win. The removal of Northern troops left freedmen without protection, and became easy targets for Southerners to attack. If Hayes wanted to win, he had to accept the request, so he took away the troops because if not, Tilden would have stayed in the power and done worse acts. In November 4 and 5, 1874, the front-page of New York Times published two headlines that announced how Democrats entered he House of Representatives and convert the Congress to be Democratic as well. (Document 5). These Democratic victories helped undermine Congress’ efforts to help freedmen by creating laws and acts that followed racism ideas. There was no more hope for the reconstruction at this point. Democrats were taking all the power and black men could not do anything anymore. Being free was not an option anymore, but a far away dream instead. Even though black people were given the opportunity to have some rights and equality, the Congress’ Reconstruction failed because events such as the creation of he Ku Kux Klan, the construction of the black codes, and the Compromise of 1877, kept their old beliefs of slavery and inequality.

Glass Menagerie Essay

An Escape from Confinement The Wingfield family in Tennessee Williams â€Å"The Glass Menagerie† is one that is held together by the bonds of illusion, dysfunction, and entrapment. Amanda Wingfield lives in a lower middle-class apartment that Williams tells us is â€Å"symptomatic of the impulse of this largest and fundamentally enslaved section of American society to avoid fluidity and differentiation and to function as one interfused mass of automatism† (Williams, 1945, 400). Amanda and her two children, Laura and Tom, are enslaved in different ways. Amanda is a slave to a past when the bloom was not off the rose, so-to-speak. Tom is enslaved by pity for his mother and sister that keeps him working in a warehouse job he hates as he is a poet. Laura is enslaved by her illusions. There is a constant struggle between reality and illusion in this play, something ironic in light of the fact that Williams attempted to avoid realism. As Downer (1960) notes: â€Å"As a writer he is basically a poet, and he has done much to develop the possibilities of poetic expression in a theater that was created as a home for relentless realism† (222). Laura’s development through the play influences the evolution of the idea, that one must escape enslavement to have the chance for a fulfilling existence. The truly dysfunctional family of the play didn’t manage to escape their confined existence. At first it could seem as if their lives are anything but normal, but Amanda’s â€Å"impulse to preserve her single-parent family seems as familiar as the morning newspaper† (Presley 53). The Wingfields are a typical family just struggling to get by. Their problems, however, stem from their inability to effectively communicate with each other. Instead of talking out their differences, they resort to desperate acts. The desperation that the Wingfields embrace has led them to create illusions in their minds and in turn become deceptive. Amanda, Tom, and Laura are caught up in a web of desperation, denial, and deception, and it is this entrapment that prevents them, as it would any family, from living productive and  emotionally fulfilled life. All of the play’s characters make attempts at escape. The father is the ultimate symbol of escape because of his desertion. Laura continually escapes into a world of fantasy through the glass menagerie and the old phonograph records. Amanda tries to escape her current life by retelling stories of when she was young and life had limitless possibilities. Tom escapes his life and his mind-numbing job by going to the movies and sometimes getting drunk. Even the apartment where they live is something from which they would like to escape. â€Å"The Wingfield apartment is in the rear of the building, one of those vast hive-like conglomerations of cellular living-units that flower as warty growths in overcrowded urban centers of lower middle-class populations and are symptomatic of the impulse of this largest and fundamentally enslaved section of American society to avoid fluidity and differentiation and to exist and function as one interfused mass of automatism† (stage directions, 1.1, Williams 1175). Williams uses a description of the setting to establish the prison-like feel .The play takes an ambiguous attitude toward the moral implications and even the effectiveness of Tom’s escape. As far as he might wander from home, something still pursues him. Like a jailbreak, Tom’s escape leads him not to freedom but to the life of a fugitive. In their attempts to escape reality, all of the characters retreat into some kind of fantasy, whether it is films or glass animals. They find a source of comfort and contentment in these fantasy realms that they do not seem to find in reality. Each member of the Wingfield family is unable to overcome this difficulty, and each, as a result, withdraws into a private world of illusion where he or she finds the comfort and meaning that the real world does not seem to offer. Of the three Wingfields, reality has by far the weakest grasp on Laura. The private world in which she lives is populated by glass animals that, like Laura’s inner life, are incredibly delicate. Unlike his sister, Tom is capable of functioning in the real world. But, in the end, he has no more motivation than Laura does to pursue professional success, romantic relationships, and he prefers to retreat into the fantasies. Amanda’s relationship to reality is the most complicated in the play. Unlike her children, she is partial to real-world values and longs for social and financial success. Living in the past is Amanda’s way of escaping her pitiful present reality (Knorr). She never forgets to tell Laura and Tom  about her receiving seventeen gentlemen callers in Blue Mountain when she was young: â€Å"One Sunday afternoon-your mother received-seventeen!-gentlemen callers! Why, sometimes there weren’t enough chairs enough to accommodate them all† (Williams 26). Amanda’s retreat into illusion is in many ways more pathetic than her children’s, because it is a distortion of reality. In The Glass Menagerie, memory plays an important part, both thematically and in terms of the play’s presentation. Thematically, a reader sees the detrimental effects of memory in the form of Amanda’s living in the past. As far as the play’s presentation is concerned, the entire story is told from the memory of Tom, the narrator .When he begins to speak in Scene 1 of The Glass Menagerie, one of the first things he tells the audience is, â€Å"The play is memory. Being a memory play, it is dimly lighted, it is sentimental, it is not realistic.† The influence and power of memory is an important theme in the play and influences all the characters, which are trapped by memory. Tom is haunted by the memory of deserting his sister. Amanda can’t move past the memory of living a better life in Blue Mountain. â€Å"A blown-up photograph of the father hangs on the wall of the living room, to the left of the archway. It is the face of a very handsome young man in a doughboy’s First World War cap. He is gallantly smiling, ineluctably smiling, as if to say â€Å"I will be smiling forever.† (Stage directions, scene One, Williams 1178). Just as the portrait of Amanda’s husband hangs in the house, so does the past hover over the present of the play. Laura allows herself to become lost in phonograph records left by their father, the records themselves holding memories of the past. Even Jim is entangled by the memories of his days as a high school hero instead of just another guy working at a factory. The play examines the conflict between one’s obligations and one’s real desires, suggesting that being true to one may necessitate abandonment of the other. In the â€Å"Glass Menagerie† the characters have failed to escape enslavement, thus, losing the chance for a fulfilling existence. The quotation from Thoreau, â€Å"The mass of men lead lives of the quiet desperation,† applies directly to the characters, as they were all unhappy, but took no action to improve their situation in any significant way. Breaking down the chain of a vicious circle is an ongoing issue that can be found in a work life, personal relationships, and even in relationships with oneself resulting in addictions. â€Å"The Glass Menagerie† gives a reader an incentive to act up on  the stigmas, bias, and prejudices that one might have. It’s impossible to become a fulfilled and harmoniously accomplished individual without facing the dichotomy of one’s character. One has to get out of the world of fragile illusions and face the reality in order to be a happy person, as illusions create nothing but desperation.?

Definitions Essays - Measurement, Epistemology, Knowledge

Definitions Essays - Measurement, Epistemology, Knowledge Definitions All experimental uncertainty is due to either random errors or systematic errors. Random errors are statistical fluctuations (in either direction) in the measured data due to the precision limitations of the measurement device. Random errors usually result from the experimenter's inability to take the same measurement in exactly the same way to get exactly the same number. Systematic errors, by contrast, are reproducible inaccuracies that are consistently in the same direction. Systematic errors are often due to a problem which persists throughout the entire experiment. Note that systematic and random errors refer to problems associated with making measurements. Mistakes made in the calculations or in reading the instrument are not considered in error analysis. It is assumed that the experimenters are careful and competent! [pic] How to minimize experimental error: some examples |Type of Error |Example |How to minimize it | |Random errors |You measure the mass of a ring three times|Take more data. Random errors can be | | |using the same balance and get slightly |evaluated through statistical analysis and| | |different values: 17.46 g, 17.42 g, 17.44 |can be reduced by averaging over a large | | |g |number of observations. | |Systematic errors |The cloth tape measure that you use to |Systematic errors are difficult to detect | | |measure the length of an object had been |and cannot be analyzed statistically, | | |stretched out from years of use. (As a |because all of the data is off in the same| | |result, all of your length measurements |direction (either to high or too low). | | |were too small.) |Spotting and correcting for systematic | | |The electronic scale you use reads 0.05 g |error takes a lot of care. | | |too high for all your mass measurements |How would you compensate for the incorrect| | |(because it is improperly tared throughout|results of using the stretched out tape | | |your experiment). |measure? | | | |How would you correct the measurements | | | |from improperly tared scale? |

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

4.Review the main features of TWO welfare reforms passed by the post Essay

4.Review the main features of TWO welfare reforms passed by the post war Labour government 1946-1951 - Essay Example There were two main reforms that are still impacting the United Kingdom are the National Health Service and the National Insurance Act, both of 1946. The National Health Service (NHS) was a major achievement not only for the Labour government but also for the nation as a whole. This program allowed free medical treatment for everyone, not just the 21 million people who were covered by the National Health Insurance, the predecessor to the NHS. (Leichter 1979, p. 158) This program which was finally rolled out in 1948 was at first vehemently opposed by the majority of doctors who believed that this form of health coverage would end up ruining medical practices. The doctors who were originally opposed soon realized that their fears were unjustified and joined the ranks of those assisting the needy. The other major reform was the National Insurance Act which came into effect soon after World War II was officially over combined three already established insurance schemes into one. These three covered unemployment insurance, national health insurance, and the contributory pension. When the Act was put into place, it became necessary for all of the adult population to carry insurance, which was subsidized by the government and employers. (Barr 1993, p. 3) This ensured that all those of working age could receive care, therefore enabling more productivity. While not without issue, these two acts really changed the focus of how the United Kingdom saw assistance, and how individuals received it. Due to the recent conflict, the nation had already established a family allowance which in combination with the National Insurance Act and the National Health Service covered close to 100% of the population which was intended by the Labour Government as well as the driving force for the National Health Services, Aneurin Bevan. (Rintala 2003, p. 3) Although many liked the care, it was

Female representation in computer games Essay Example | Topics and Well Written Essays - 1750 words

Female representation in computer games - Essay Example The essay "Female representation in computer games" discovers the Images of Women in Computer Based Gaming. The game World of Warcraft allows the player to create their own representation, but most of the females and males have sexualized representations that engage the user in very real objectification of the human form. In a discussion of the theories proposed by John Berger, the nature of the consumer to art can be seen through the examination of the art and imagery that has been developed in the gaming world. The nature of gaming is such that it creates an alternative space in which female and male objectification is engaged so that not only is the concept of the human shifted into a different space, the actions that are taken as representations of heroic are placed within the sexual fantasy space. Images that are used for gaming are representations of contemporary art, created through different mediums used for different purposes. Most of it is created through computer generatio n, but there is a great deal of art that is done through the traditional medium of canvas and brush with either oils or acrylics. These pieces are used for promotional value, although computer generation of images has advanced to the point where artistically rendered work is very similar to that which used to require canvas and paint. As an example, Fig.1, Fig. 2 and Fig. 3 are a female and male characters from World of Warcraft, rendered artistically as an emotive piece which is intended. to engage the consumer by creating envy. Berger discusses the role of envy in glamour, the nature of plying the consumer with attributes of a representational figure that can never be achieved, thus maintaining an envious connection which is never transferred to the consumer. La Grange paraphrases Berger and states that â€Å"The imagine themselves transformed by buying the product and envy this transformed self. In effect, the publicity image has lowered the spectators’ self-esteem and of fers it back if they buy the product† (8). Gaming literally offers the experience of becoming the enviable figure, the consumer able to manipulate the actions of the character, achieving goals and setting a course through that image. Berger discusses the way in which the identity and the self are interlaced with the concept of ownership and envy. In owning a thing, the desired effect is to have become the representation of how that thing creates the identity of the self. In owning something, there is never a pay-off of real happiness, but a movement towards acquiring the next thing. La Grange states that Berger proposed that â€Å"The individual is trapped between what he is and what he would like to be† (9). In choosing what to buy, the individual seeks to find happiness, but because happiness cannot be achieved by the acquisition, the individual is essentially powerless. In some ways, gaming fills this gap as the manipulation of the image that has been chosen becomes an extension of the self, the individual placed within the space of the game as that image and acquiring through the choices that are made about the actions of the image. La Grange explains the relationships of the ownership of art as it is relevant to the identity. She states that through Berger, it can be seen that â€Å"oil painting celebrated private property; it expressed the idea that you are what you have†

Negative advertisement when it works Essay Example | Topics and Well Written Essays - 2250 words

Negative advertisement when it works - Essay Example Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the regular members who help to disseminate the propaganda. Importantly propaganda is a powerful weapon in war; it is used to dehumanize and create hatred toward a supposed enemy, either internal or external, by creating a false image in the mind. This can be done by using derogatory or racist terms, avoiding some words or by making allegations of enemy atrocities. Most propaganda wars require the home population to feel the enemy has inflicted an injustice, which may be fictitious. The home population must also decide that the cause of their nation is just. Politicians take the advantage of such policy through political advertisement to grab power. EVIDENCES ON HOW PROPAGANDA WORKS AROUND THE GLOBE According to Naom Chomsky, the 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy. Privatization being one of such corporate tactics, propaganda politics began to flourish amongst the democratic nations. In the early 2000s, the United States government developed and freely... This "Negative advertisement when it works" essay describes different cases of the negative ad and its effect. According to Naom Chomsky, the 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy. Privatization being one of such corporate tactics, propaganda politics began to flourish amongst the democratic nations. In the early 2000s, the United States government developed and freely distributed a video game known as America's Army with an intention to encourage players to become interested in joining the U.S. Army. Research proved that 30% of young people who had a positive view of the military said that they had developed that view by playing the game. Politically Soviet propaganda meant dissemination of revolutionary ideas, teachings of Marxism, and theoretical and practical knowledge of Marxis t economics, while agitation meant forming favorable public opinion and stirring up political unrest. The Nazis believed in propaganda as a vital tool in achieving their goals. Adolph Hitler, Germany's Fuehrer, was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918. Broadcasters and journalists required prior approval before their works were disseminated. The Nazis produced a number of films and books to spread their beliefs.

Is China Facing a Financial Crisis?

Is China Facing a Financial Crisis? In a first for Chinese Banks and its Big Four, the Industrial and Commercial Bank of China (ICBC) unseated Exxon Mobil last year to take the top spot on the Forbes Global 2000[i] as the world’s largest company. China Construction Bank moved up 11 spots to No. 2 on the list.  Agricultural Bank of China stood at No. 8 and Bank of China with its double digit growth in sales and profits; improved its ranking by 10 places to No. 11[ii]. However what is more interesting is that ICBC, world’s largest and most profitable bank itself was on the verge of defaulting until a last minute decision to bail it out earlier in January this year. A 3 Billion Yuan (around $500 million) product issued by China Credit Trust Co., a shadow bank and marketed through ICBC was underpinned by a loan to a mining operation of Shanxi Zhenfu Energy Group that later collapsed as the price of coal plummeted. Investors were promised a hefty 10% annual return over three years, but were told in January n ot to expect payment. Some of the investors, who reportedly put as much as $500,000 each into the fund, said ICBC should reimburse them since it had marketed the product. ICBC insisted that it had never guaranteed the product, and had no legal responsibility to pay investors. The banks chairman even went so far as to describe the episode as a learning opportunity for investors, shadow banks and ICBC. However the learning opportunity was missed, thanks to a bailout by an unnamed third party that ensured investors will recover their initial investment, though interest will not be paid[iii]. Shadow Banking in China comprises of a web of non-banks that includes pawn shops, underground banks, various wealth management products, trust companies, and guarantors – many of which don’t take deposits to insure against risky lending activities and operate completely beyond the eye of regulators and authorities.These firms offer loans to companies or individuals that may have trouble securing traditional bank financing. Often, the loans are then packaged and sold to investors looking for higher returns. In China, the sectors exact reach is unknown, but some estimates put its size at roughly 60% of Chinas GDP[iv]. The China Banking Regulating Commission (CBRC) caps the value of loans that banks can extend relative to the value of deposits at 75%. Because of this cap, banks prefer to issue off-balance sheet loans in order to maintain lower loan-to-deposit ratios (LDRs).While the latest estimates for lending from China’s biggest banks put February 14’s new loans at 800 Billion Yuan, the highest February figure since the 4 Trillion Yuan stimulus in 2009, reports are emerging that the strength in new loans is not driven by real demand, but rather by banks moving off-balance sheet loans on to the balance sheet as part of the government’s broader crackdown on shadow banking[v]. It is one of the many indicators that signify the slowdown of Chinese economy. In 2012, there were two trust defaults, one for a product distributed by Huaxia BankLtd. and one sold by CITIC Trust. While it was learned thatZhongfa Industrial Groupin the end guaranteed the first, the solution to the second was never made public[vi]. Beijing knows that a default could prompt investors to pull theirmoneyfrom other trust products and stop providing the deposits needed to supply credit and fuel economic growth. A default would likely lead to a loss of confidence in Chinas trust and other shadow credit markets and a shrinkage of liquidity in those markets, and hence, a credit crunch. Some analysts however argue that a default is needed to demonstrate Beijings commitment to allow market forces to play a larger role in the economy, and to send a message to investors that high-yield investments carry significant risk. The China Banking Regulatory Commission said non-performing loans (NPLs) made by Chinese lenders reached 592 Billion Yuan in the final three months of last year. The last NPLs were at the same level was September 2008, the month when US investment bank Lehman Brothers collapsed. Loans by Chinese lenders have grown at an unprecedented rate in the past five years, with banks increasing the size of their balance sheets by 89 Trillion Yuan, an amount roughly equivalent to the size of the entire US banking industry[vii]. Chinese non-financial companies held total outstanding bank borrowing and bond debt of about $12 trillion at the end of last year equal to over 120 percent of GDP according to Standard Poors estimates[viii]. Trust companies along with other non-bank financial institutions such as securities brokerages have become a vital source of credit, allowing banks to arrange off-balance-sheet refinancing for maturing loans that risky borrowers such as the local government financing vehicles (LGFV) cannot repay from their internal cash flow. By law, China’s local governments are not allowed to borrow. After the 2008 global financial crisis, Beijing conceded some relaxations and local governments created LGFV (Local Government Financing Vehicles), also known as UDICs (Urban Development and Investment Companies), which though separate from but owned or controlled by the local government, were permitted to borrow. The LGFV generally borrowed funds predominantly from banks (as much as 80% or more), with the remainder raised by issuing bonds or equity-like instruments to insurance companies, institutional investors and individuals. Recently, with pressure on banks to curtail loans, these financing vehicles have borrowed from China’s shadow banking system. Audits released for the first time show that Chinas wealthiest eastern provinces are the most indebted, though repayment burdens are more onerous in poorer areas such as the southwestern provinces. Tibet was the only region that did not release an audit report[ix]. According to statistics from the National Audit Office, as of June 2013 government debt at all levels totaled about 20.7 Trillion Yuan (US$3.4 trillion), of which domestic government debt accounted for around 10.9 Trillion Yuan (US$1.8 trillion). Of this amount, 2.39 Trillion Yuan (US$390 billion), or 22%, is due in spring of this year[x]. We can add that including the local government debt that matures this year, there is an estimated 5 Trillion Yuan of trust products that are maturing, including as much as 1 Trillion Yuan in May[xi]. If the China Credit Trust product was allowed to default, China’s financial system might have been sitting on hundreds of billions, if not trillions of Yuan worth of non-performing loans in just a few months time. Chinacan rarely allow corporate failures, particularly of state-backed companies, partly out of fear that widespread layoffs could lead to social unrest. All this makes things all the tougher for the People’s Bank of China espec ially when interbank rates are at an all time high to control the local debt. Further the rising Chinese Yuan, which has gained around 33% since 2005 against the U.S. currency, increases their returns has led to asurge in loans to Chinese companies from outside the country has contributed to big inflows of cash into the mainland (mainly short-term and speculative in nature), trying to profit from the mainlands relatively highinterest rates[xii]. Hence when the more the PBOC pumps into the system, the more it encourages risky lending, pushing the country closer to a debt crisis. But when the central bank has declined to add cash to the system—notably in June  and  December of 2013—liquidity has seized up. The scale of trust assets however still pales in comparison to total banking sector assets of more than 100 TrillionYuanas of the end of June. But without trusts, the banking systems non-performing loans (NPL) ratio might be much higher, although accurate estimates are not possible[xiii]. China bears argue that a vast majority of the trust loans cannot be repaid, which will eventually require substantial bailouts and lead to a collapse in the banking system and a larger economic crisis. Even if this is exaggerated and the assets are good, huge liquidity risks exist given the known mismatch between the duration of trust loans and their underlying investments. [i] The Forbes Global 2000 are public companies with the top composite scores based on their rankings for sales, profits, assets and market value. [ii] Forbes: The World’s Biggest Companies at http://www.forbes.com/sites/scottdecarlo/2013/04/17/the-worlds-biggest-companies-2/ [iii] Charles Riley, â€Å"Chinas $500 million shadow bank rescue†, January 28, 2014 at http://money.cnn.com/2014/01/28/investing/china-icbc-default/ [iv] ibid [v] Oliver Barron, â€Å"Latest Developments for Chinas Shadow Banking and its Implications for RMB†, February 26, 2014 at http://www.forbes.com/sites/oliverbarron/2014/02/26/latest-developments-for-chinas-shadow-banking-and-its-implications-for-rmb/ [vi] Oliver Barron, â€Å"China Trust Default Avoided†¦ What Comes Next?†, January 27, 2014 at http://www.forbes.com/sites/oliverbarron/2014/01/27/china-trust-default-avoided-what-comes-next/ [vii] Harry Wilson, â€Å"Chinese bank bad debts hit crisis level high†, February 14, 2014 at http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/10638811/Chinese-bank-bad-debts-hit-crisis-level-high.html [viii] Matthew Miller and Umesh Desai, â€Å"Chinas $12 trillion corporate debt pushes up refunding costs, drives mergers†, February 25, 2014 at http://www.reuters.com/article/2014/02/26/us-china-debt-companies-idUSBREA1P06420140226 [ix] â€Å"China details $3-trillion local public debt risk†, January 27, 2014 at http://www.reuters.com/article/2014/01/27/us-china-economy-debt-idUSBREA0Q0LA20140127 [x] â€Å"RMB350bn in local government debt up for repayment†, February 27, 2014 at http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20140227000050cid=1202 [xi] Oliver Barron, â€Å"China Trust Default Avoided†¦ What Comes Next?†, January 27, 2014 at http://www.forbes.com/sites/oliverbarron/2014/01/27/china-trust-default-avoided-what-comes-next/ [xii] Enda Curran and Prudence Ho, â€Å"Concern Over Hong Kong Banks Growing Lending into China†, February 27, 2014 at http://www.marketwatch.com/story/concern-over-hong-kong-lending-to-china-2014-02-27-124492221 [xiii] Gabriel Wildau and Lu Jianxin, â€Å"Growth in China trust assets slows as shadow banking crackdown bites†, August 6, 2013 at http://in.reuters.com/article/2013/08/06/us-china-economy-trust-idUSBRE97504Q20130806