Portrayal Of Female Heroines From Disney s Cartoon Heroines

Not many companies can influence the childhood development of many Americans like the Walt Disney Company. Disney, named after their founder, began as just an animation studio called The Walt Disney Studios, which the company describes as â€Å"the foundation on which The Walt Disney Company was built†. Today, Disney produces various items targeted at children like toys, clothing, and animation (â€Å"Company†). In the paper, Images of Animated Others: The Orientalization of Disney’s Cartoon Heroines From The Little Mermaid To The Hunchback of Notre Dame, Celeste Lacroix of the College of Charleston assesses the portrayal of female heroines from Disney animated films that depicts human main characters, examining the sexualization of non-European or the â€Å"exotic† others, and brings to light Disney’s strategy to instill an attitude of consumerism in children. Despite my memorable sentiment with Disney animations as a child, I agree with Lacroixâ⠂¬â„¢s assertion that Disney impose consumerism onto children, especially with DVD commercials, tie-in products and â€Å"apps† on smartphones and tablets. Starting off her paper, Lacroix begins with an anecdote of her visit to a theater’s premier of The Lion King. Within her anecdote, Lacroix remarks that â€Å"a toddler†¦began shouting with glee† for the character Timon from The Lion King, which Lacroix found concerning as the toddler â€Å"was all too aware† even before the movie started playing (213-214). Lacroix directs attention to the repeated exposure ofShow MoreRelatedCultural Analysis Of Disney Films Frozen And Cinderella 2402 Words   |  10 PagesCultural analysis of Disney films Frozen and Cinderella’ â€Å"Once upon a time in a faraway land, there was a tiny kingdom; peaceful, prosperous, and rich in romance and tradition.† (Cinderella, 1950) This is the ideology that has perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the â€Å"net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013† (Walt Disney Company Net WorthRead MoreSexism and Disney2712 Words   |  11 PagesFor decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexismRead MoreDiversity at Disney5774 Words   |  24 Pages1 Disney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today s global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered inRead MoreHow Women Are Portrayed in Media6769 Words   |  28 PagesCommon female stereotypes found in the media have a powerful influence over how society views women and how women view themselves. What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlightingRead MoreThe Walt Disney Company and Disney Management25371 Words   |  102 Pagesopened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to â€Å"go goofy† over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited